A Model and Empirical Test of Information Technology Strategy Success

Organisations are looking for IT solutions to propel their business, and meet the needs of an overly competitive landscape. Successful implementation of a sound IT strategy, then, is the key. Strategic use of IT and alignment with business strategies can be achieved only by developing a successful information technology strategy (ITS). A successful ITS has consequently become a vital part of strategic thinking in organisations. Despite the growing number of IT strategic planning frameworks proposed, organisations still fail. The main reason for this failure is organisations’ tendency to emphasise the technical and technological aspects while neglecting the organisational (non-technical) factors of IT strategy. In this paper, we will identify the main organisational factors-related to successful implementation of ITS and ultimately, the organisation’s success in the marketplace.