Success of Market-Orientation: Customer Value Perception and Company Value Creation
Type
conference paper
Date Issued
2009-05-20
Author(s)
Bodderas, Mareike
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
Academy of Marketing Science (AMS) Annual Conference
Event Location
Baltimore
Event Date
20.-23.05.2009
Subject(s)
Division(s)
Eprints ID
60688