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  4. Sensing the Vocal Age: Managing Voice Touchpoints on Alexa
 
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Sensing the Vocal Age: Managing Voice Touchpoints on Alexa

Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2018
Author(s)
Gollnhofer, Johanna Franziska  
Schüller, Sophie  
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Thexis Verlag
Publisher place
St. Gallen
Volume
35
Number
4
Start page
22
End page
29
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/101200
Subject(s)

business studies

Division(s)

ICI - Institute for C...

IMC – Institute for M...

Eprints ID
255315
File(s)
Loading...
Thumbnail Image

open.access

Name

MRSG_Gollnhofer & Schueller_19062018_v2.pdf

Size

237.86 KB

Format

Adobe PDF

Checksum (MD5)

0aca685489731c396d9a31cca25d0d70

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