Sensing the Vocal Age: Managing Voice Touchpoints on Alexa
Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2018
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Thexis Verlag
Publisher place
St. Gallen
Volume
35
Number
4
Start page
22
End page
29
URL
Subject(s)
Division(s)
Eprints ID
255315
File(s)