Sensing the Vocal Age: Managing Voice Touchpoints on Alexa

Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2018
Author(s)
;
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Thexis Verlag
Publisher place
St. Gallen
Volume
35
Number
4
Start page
22
End page
29
URL
Subject(s)

business studies

Division(s)

ICI - Institute for C...

IMC – Institute for M...

Eprints ID
255315
File(s)
Thumbnail Image
Name

MRSG_Gollnhofer & Schueller_19062018_v2.pdf

Size

237.86 KB

Format

Adobe PDF

Checksum (MD5)

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