Does prevention as an investment strategy explain the intention to purchase guarantees for unit-linked life insurance?
Type
journal article
Date Issued
2018
Author(s)
Abstract (De)
The present paper examines the relationship
between prevention as an investment strategy and the
perceptions about unit-linked insurance on the intention to
purchase interest rate guarantees for such products. We
propose a framework in which the relationship between
adopting prevention as an investment strategy, and the
intention to purchase interest rate guarantees is moderated
by the level of financial literacy of the individual and this
interaction is mediated by the perceptions regarding unitlinked
insurance. We find support for our conceptual model
by testing it on a sample of 1017 financial decision makers
in Germany using a moderated mediation analysis. The
paper therefore offers insights into the decision-making
process of financial consumers in Germany and presents
practical implications for designing products for age-old
provision.
between prevention as an investment strategy and the
perceptions about unit-linked insurance on the intention to
purchase interest rate guarantees for such products. We
propose a framework in which the relationship between
adopting prevention as an investment strategy, and the
intention to purchase interest rate guarantees is moderated
by the level of financial literacy of the individual and this
interaction is mediated by the perceptions regarding unitlinked
insurance. We find support for our conceptual model
by testing it on a sample of 1017 financial decision makers
in Germany using a moderated mediation analysis. The
paper therefore offers insights into the decision-making
process of financial consumers in Germany and presents
practical implications for designing products for age-old
provision.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Responsible Corporate Competitiveness (RoCC)
Refereed
Yes
Publisher
Springer Nature Limited
Volume
23
Start page
153
End page
167
Subject(s)
Division(s)
Eprints ID
261961
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Luca2018_Article_DoesPreventionAsAnInvestmentSt (2).pdf
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Format
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