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The Influence of Political Orientation on the Strength and Temporal Persistence of Policy Framing Effects
Journal
Ecological Economics
ISSN
0921-8009
ISSN-Digital
1873-6106
Type
journal article
Date Issued
2017-12
Author(s)
Abstract
The objective of this research is to analyze how political orientation moderates the influence of framing effects on policy evaluation. Drawing on the theory of motivated reasoning, three interrelated experiments assess the strength and temporal persistence of framing effects in the context of an energy conservation program. In the first experiment (N = 183), the delivery mechanism of the policy is described as either a tax rebate or a subsidy. Party identification of potential beneficiaries moderates the existence and magnitude of framing effects. The sec- ond experiment (N = 603) presents alternative frames of communication, which focus on either the economic or environmental benefits associated with the policy. Effects of the communication frames on policy support in comparison to a neutral text are significant, but only when the policy is consistent with respondents’ pre-existing views on economic individualism and government spending. The third experiment (N = 603) investigates the temporal stability of framing effects after cognitive deliberation and finds that no change in policy support occurs over time. A key implication is that tailoring frames to the target audience increases effectiveness in policy design and communication. Considering the persistence of framing effects, early frames may have a disproportionate impact in public discourse.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Elsevier Science
Publisher place
Amsterdam [u.a.]
Volume
142
Start page
295
End page
305
Subject(s)
Division(s)
Eprints ID
251624