Marketing Heatmap II - Marketing-Effizienz, Marketing-Organisation und -Prozesse, Cross Cahnnel und Kunden zum Kauf führen

Journal
Marketing Review St. Gallen
ISSN
1865-6544
ISSN-Digital
1865-7516
Type
journal article
Date Issued
2016-05
Author(s)
Language
German
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
No
Publisher
Springer Gabler
Publisher place
Wiesbaden
Volume
33
Number
2
Start page
16
End page
25
Pages
9
URL
Subject(s)

business studies

Division(s)

IMC – Institute for M...

Eprints ID
248357
File(s)
Thumbnail Image

open.access

Name

SMR_014-021_Belz-Marketing Heatmap 2_cw.pdf

Size

586.3 KB

Format

Adobe PDF

Checksum (MD5)

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