Interest-Free Financing Deals: How Different Labels Impact Consumers’ Preferences for Pre- Versus Postpayment
Type
conference speech
Date Issued
2016-02
Author(s)
Bauer, Johannes C.
;
Morwitz, Vicki G.
Abstract
Research has shown that people prefer to prepay for certain products even if there were no financing charges. We demonstrate that labeling an interest-free financing offer as a 0% APR special financing promotion can increase consumers’ demand for credit and that this “labeling” effect is particularly strong for experiential goods.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Publisher
Society for Consumer Psychology (SCP)
Start page
135
End page
137
Pages
3
Event Title
Society for Consumer Psychology (SCP) Winter Conference
Event Location
St. Pete Beach, FL, USA
Event Date
25.-27.02.2016
Subject(s)
Contact Email Address
johannes.bauer@unisg.ch
References
http://www.myscp.org/pdf/conference%20documents/SCP2016_Proceedings_6_4_16.pdf
Eprints ID
250170