The efficient provision of culture-sensitive services - a modularization approach
ISBN
978-4-431-56074-6
Type
conference paper
Date Issued
2015-07-07
Author(s)
Editor(s)
Sawatani, Yuriko
Spohrer, James
Kwan, Stephen
Takenaka, Takeshi
Research Team
IWI6
Abstract
This paper presents first guidelines for the cultural adaptation and efficient global provision of services. For this purpose, it elaborates on how to consider culture-specific components of a service on the basis of systematic service modularization. This is illustrated by the example of an IT-mediated learning service, which is usually perceived differently in diverse cultures. To this end, a process model is described based on culture theory and systematic modularization in order to identify culture-specific and culture-independent components of a learning service for its consideration within global service provision. This contribution to practice is complemented by the theoretical contribution of the inclusion of culture-theoretical components into service modularization.
Language
English
Keywords
service modularization
culture
learning service
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Serviceology for Smart Service System
Publisher
Springer Japan
Publisher place
Tokyo
Start page
147
End page
157
Event Title
3rd International Conference on Serviceology (ICServ 2015)
Event Location
San Jose, CA, USA
Event Date
07.-09.07.2015
Subject(s)
Division(s)
Eprints ID
241981
File(s)![Thumbnail Image]()
Name
JML_497.pdf
Size
769.8 KB
Format
Adobe PDF
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