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The Role of Product Ethnicity in Domestic Country Bias

Type
conference paper
Date Issued
2015-05-26
Author(s)
Zeugner-Roth, Katharina
;
Fischer, Peter Mathias  
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
EMAC
Start page
7
Event Title
44th European Marketing Academy (EMAC) Annual Conference
Event Location
Leuven, Belgium
Event Date
24.-27.05.2015
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/106423
Subject(s)

business studies

Division(s)

IMC – Institute for M...

Eprints ID
241911
Support
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