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Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a new Form of Brand Crises
Journal
AMA Educators Proceedings
ISSN
1054-0806
ISBN
978-1-5108-0450-0
Type
conference paper
Date Issued
2015-02-14
Author(s)
Editor(s)
Brown, Tom
Swaminathan, Vanitha
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
AMA Winter Marketing Educators' Conference 2015: Marketing in a Global, Digital and Connected World
Publisher
American Marketing Association
Publisher place
Chicago, Illinois
Volume
Vol. 26
Start page
1
End page
40
Pages
40
Event Title
AMA Winter Marketing Educators' Conference 2015
Event Location
San Antonio, USA
Event Date
13.-15.02.2015
Subject(s)
Division(s)
Eprints ID
235482