Incidental Exposure to Facebook Increases Consumers’ Other-Focus and Promotes Conservative Product Choices
Type
conference paper
Date Issued
2015
Author(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
European Marketing Association Conference (EMAC)
Event Location
Leuven, Belgium.
Event Date
2015
Subject(s)
Eprints ID
256834