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  4. How to Achieve Ethical Persuasive Design: A Review and Theoretical Propositions for Information Systems
 
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How to Achieve Ethical Persuasive Design: A Review and Theoretical Propositions for Information Systems

Journal
AIS Transactions on Human-Computer Interaction (THCI)
ISSN
1944-3900
Type
journal article
Date Issued
2022-12-29
Author(s)
Benner, Dennis
Schöbel, Sofia
Janson, Andreas  
Leimeister, Jan Marco  
DOI
10.17705/1thci.00179
Research Team
IWI6
Abstract
Persuasive system design (PSD) is an umbrella term for designs in information systems (IS) that can influence people’s attitude, behavior, or decision making for better or for worse. On the one hand, PSD can improve users’ engagement and motivation to change their attitude, behavior, or decision making in a favorable way, which can help them achieve a desired outcome and, thus, improve their wellbeing. On the other hand, PSD misuse can lead to unethical and undesirable outcomes, such as disclosing unnecessary information or agreeing to terms that do not favor users, which, in turn, can negatively impact their wellbeing. These powerful persuasive designs can involve concepts such as gamification, gamblification, and digital nudging, which all have become prominent in recent years and have been implemented successfully across different sectors, such as education, e-health, e-governance, e-finance, and digital privacy contexts. However, such persuasive influence on individuals raises ethical questions as PSD can impair users’ autonomy or persuade them towards a third party’s goals and, hence, lead to unethical decision-making processes and outcomes. In human-computer interaction, recent advances in artificial intelligence have made this topic particularly significant. These novel technologies allow one to influence the decisions that users make, to gather data, and to profile and persuade users into unethical outcomes. These unethical outcomes can lead to psychological and emotional damage to users. To understand the role that ethics play in persuasive system design, we conducted an exhaustive systematic literature analysis and 20 interviews to overview ethical considerations for persuasive system design. Furthermore, we derive potential propositions for more ethical PSD and shed light on potential research gaps.
Funding(s)
International Postdoctoral Fellowship (GFF-IPF)  
Language
English
Keywords
Persuasive System Design
Gamification
Gamblification
Digital Nudging
Ethics
Ethical Persuasion
Ethical Design
HSG Classification
contribution to scientific community
Refereed
Yes
Volume
14
Number
4
Start page
548
End page
577
Pages
30
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/107951
Subject(s)

information managemen...

Division(s)

IWI - Institute of In...

Eprints ID
268498
File(s)
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Thumbnail Image

open.access

Name

JML_903.pdf

Size

735.93 KB

Format

Adobe PDF

Checksum (MD5)

925caf6ac017356299c269c033ccb9a6

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