Developing a Direct-to-Consumer (D2C) Strategy Phase Model for Incumbent Manufacturers

Type
conference poster
Date Issued
2022-02-10
Author(s)
Language
English
HSG Classification
contribution to scientific community
Publisher
AMA Winter Conference 2022
Publisher place
Las Vegas
Event Title
AMA Winter Conference 2022
Event Location
Las Vegas
Event Date
10. - 11. 02.2022
URL
Subject(s)

business studies

Division(s)

IMC – Institute for M...

Eprints ID
265820
File(s)
Thumbnail Image

open.access

Name

PosterAMA2022.pdf

Size

177.07 KB

Format

Adobe PDF

Checksum (MD5)

42468f74c71f67cff74414e20b9fefe3