Sustainable Brand Transitions: Extension vs. New Development: Case of the Meat Industry and Alternative Proteins

Type
conference poster
Date Issued
2021-08-05
Author(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
Global Center for Customer Insight
Event Title
2021 AMA Summer Academic Conference
Event Location
Virtual
Event Date
04.-06.08.2021
URL
Subject(s)

business studies

Division(s)

IMC – Institute for M...

Contact Email Address
martin.berger@unisg.ch
Eprints ID
263971
File(s)
Thumbnail Image

open.access

Name

AMA.jpg

Size

2.51 MB

Format

JPEG

Checksum (MD5)

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Thumbnail Image

open.access

Name

AMA-SustBrandTransition.jpg

Size

2.51 MB

Format

JPEG

Checksum (MD5)

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