Sustainable Brand Transitions: Extension vs. New Development: Case of the Meat Industry and Alternative Proteins

Type

conference poster

Date Issued

2021-08-05

Author(s)

Language

English

HSG Classification

contribution to scientific community

HSG Profile Area

Global Center for Customer Insight

Event Title

2021 AMA Summer Academic Conference

Event Location

Virtual

Event Date

04.-06.08.2021

URL

Subject(s)

business studies

Division(s)

IMC – Institute for M...

Contact Email Address

martin.berger@unisg.ch

Eprints ID

263971

File(s)

open.access

Name

AMA.jpg

Size

2.51 MB

Format

JPEG

Checksum (MD5)

328b67725ae7220608bfede42d55bf12