‘It’s not like we can charge for everything’: revenue models to capture value from smart services in Pacific Asia
Journal
Asia Pacific Business Review
Type
journal article
Date Issued
2021
Author(s)
Abstract (De)
Western European manufacturers’ difficulties in earning revenue
from industrial services in Pacific Asia have been linked to cultural
values. Yet, ways of creating and capturing value from smart services
in the region remain unexplored. Against this backdrop, this
research seeks to (1) uncover how cultural values influence smart
service revenue models, and (2) derive revenue model configurations
enabling value capture. To do so, the authors study six
Western European manufacturers commercializing smart services
in Pacific Asia. The results indicate that indirect and freemium
revenue models may achieve fit with the cultural values identified.
from industrial services in Pacific Asia have been linked to cultural
values. Yet, ways of creating and capturing value from smart services
in the region remain unexplored. Against this backdrop, this
research seeks to (1) uncover how cultural values influence smart
service revenue models, and (2) derive revenue model configurations
enabling value capture. To do so, the authors study six
Western European manufacturers commercializing smart services
in Pacific Asia. The results indicate that indirect and freemium
revenue models may achieve fit with the cultural values identified.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Informa UK Limited, trading as Taylor & Francis Group
Official URL
Subject(s)
Division(s)
Eprints ID
262583
File(s)![Thumbnail Image]()
Name
Classen_Friedli_2021_APBR.pdf
Size
2.38 MB
Format
Adobe PDF
Checksum (MD5)
92d839ddc62b8e1a69fbf4818dbf4a17