How to convert digital offerings into revenue enhancement – Conceptualizing business model dynamics through explorative case studies
Journal
Industrial Marketing Management
ISSN
0019-8501
Type
journal article
Date Issued
2020-10-22
Author(s)
Gebauer, Heiko
;
Arzt, Alexander
;
Kohtamäki, Marko
;
;
Parida, Vinit
;
Witell, Lars
;
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Elsevier
Subject(s)
Eprints ID
261317
File(s)![Thumbnail Image]()
Name
1-s2.0-S0019850120308701-main.pdf
Size
1.27 MB
Format
Adobe PDF
Checksum (MD5)
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