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  4. An experimental study on the influence of persuasive message strategies on less empathetic individuals
 
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An experimental study on the influence of persuasive message strategies on less empathetic individuals

Type
conference paper
Date Issued
2020
Author(s)
Bünzli, Fabienne  
Eppler, Martin  
Language
English
Event Title
Annual Conference of the Association for Business Communication (ABC)
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/112612
Subject(s)

information managemen...

social sciences

behavioral science

business studies

Division(s)

MCM -Institute for Me...

Eprints ID
264787

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