Anticipated Algorithmic Evaluation: The Effect of Algorithmic Evaluation on Consumer Thinking and Task Performance
Type
conference paper
Date Issued
2023
Author(s)
Abstract
Algorithms increasingly replace humans in evaluating consumers with consequences for consumer thinking style and decision-making. Combining research on dual-system theory and lay beliefs about algorithms, we propose the phenomenon of anticipated algorithmic evaluation (AAE) which is demonstrated to increase analytical and decrease experiential thinking compared to the human status quo. We offer some preliminary evidence that this change in thinking styles might affect task performance.
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
European Marketing Academy Conference
Event Location
Odense
Subject(s)
Division(s)