Enhancing the Customer Journey with Digital Self-Services
ISSN
2192-8096
ISSN-Digital
2192-810X
ISBN
978-3-031-30719-5
Type
book section
Date Issued
2023-06-09
Author(s)
Abstract
Digital marketing has transformed the interaction between companies and their customers, and the transformation does not spare the automotive semiconductor industry either. The shift of sales and marketing through digital channels has been crucial in facilitating digital customer and prospect engagement in this industry. This book aims to providing insights into various aspects of digital customer engagement in the automotive semiconductor industry, including organizational design, strategy, operation, and campaign optimization, to mention a few. Therefore, the chapters cover a wide range of topics, from the opportunities and necessities of digital transformation to the key role of disruptive digital marketing approaches, and from creating meaningful marketing content to enhancing the customer journey with digital self-services.
Language
English
HSG Classification
contribution to practical use / society
Book title
Digital Marketing in the Automotive Electronics Industry
Publisher
Springer International Publishing
Subject(s)
Division(s)