A hierarchical taxonomy of business model patterns
Journal
Electronic Markets
ISSN
1019-6781
1422-8890
Type
journal article
Date Issued
2018
Author(s)
Abstract
Although business model innovation (BMI) is essential to remaining competitive, many firms fail at it. A promising approach is building on reoccurring successful solutions – business model patterns (BMP) – as a blueprint for BMI. However, existing patterns face constraints subject to a high diversity and overlaps among patterns. In addition, literature do not consider relations among BMPs, which limits their potential for BMI. This paper develops a hierarchical taxonomy of BMPs including generalizations and specializations based on inheritance. We conduct a literature review to identify patterns and a cluster analysis to create an inductive structure, followed by a qualitative analysis. The resulting hierarchical taxonomy includes 194 elements. It is the first hierarchical taxonomy of BMPs. The hierarchy addresses the diversity of patterns and overlaps with inheritance. It aids research to structure and understand BMPs. For practice, the taxonomy allows for the application of patterns and supports BMI.
Language
English (United States)
HSG Classification
contribution to scientific community
Refereed
Yes
Volume
30
Number
3
Start page
447
End page
468
Subject(s)
Division(s)
File(s)![Thumbnail Image]()
Name
s12525-018-0322-5.pdf
Size
840.37 KB
Format
Adobe PDF
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