Automated image processing for visual sustainability communication: Methodological and practical insights for researchers on the example of Instagram
Type
conference paper
Date Issued
2024-04-19
Author(s)
Abstract
Companies are increasingly turning to visual content for sustainability communication, particularly on social media platforms, such as Instagram and TikTok. However, researchers face considerable challenges in processing and analyzing visual sustainability communication (VSC) data. This is mostly because of an overreliance on conventional manual classification methods. Our presentation aims to share insights from our research related to emerging practical approaches how sustainability matters are visually depicted, how visual sustainability communication on social media can be automatically detected with machine learning, and applied for analysis of the effectiveness of VSC in terms of user engagement.
Language
English (United States)
Event Title
The 24th Annual Conference of the Swiss Association of Communication and Media Research (SACM)
Event Location
Neuchâtel
Event Date
18.04.2024 - 19.04.2024