BUILDING STAKEHOLDER TRUST IN THE ANTHROPOCENE

Type
conference paper
Date Issued
2024-07-04
Author(s)
;
Abstract
Rapid contextual changes have changed the way businesses can successfully build trust. The Era of Anthropocene has generated large societal shifts, requiring collective action, with implications for businesses and stakeholder trust. In this conceptual paper, we illustrate the changing role of the affective, cognitive, and behavioral dimensions of trust in the context of sustainability. We argue that cognitive and affective trust building afford weak pillars for stakeholder trust; successful stakeholder trust for sustainability requires organizations to build primarily on behavioral trust. Our theorizing contributes to multidimensional interpretations of trust and to the understanding of stakeholder trust, a core process of joint value creation and stakeholder engagement. Our findings have important practical applications for how organizations can design successful sustainability strategies, via building stronger stakeholder trust.
Language
English
HSG Classification
contribution to practical use / society
Event Title
40th EGOS Colloquium 2024
Event Location
Milan
Event Date
04.07.2024
URL