The psychology of entrepreneurial performance-theoretical and applied: Robert A. Baron and Michael Frese, co-recipients of the 2024 Global Award for Entrepreneurship Research
Type
journal article
Date Issued
2024
Author(s)
Mcmullen, Jeffery
;
Henrekson, Magnus
;
Naldi, Lucia
;
Stenkula, Mikael
;
Thorburn, Karin
;
Wigren-Kristoferson, Caroline
;
;
Zander, Ivo
Abstract
Professors Robert A. Baron and Michael Frese are the joint recipients of the 2024 Global Award for Entrepreneurship Research. Their research contributions have helped establish the disciplinary foundation necessary to explore entrepreneurship from theoretical and applied psychological perspectives. From a theoretical psychological perspective, Professor Baron has repeatedly introduced a disciplinary scaffolding from cognitive psychology, social psychology, and judgment and decision-making psychology to develop the field's socio-cognitive perspective. He has examined entrepreneurship's basic "why" questions: (1) Why do some persons but not others choose to become entrepreneurs? (2) Why do some persons but not others recognize opportunities for new products or services that can be profitably exploited? (3) Why are some
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