Exploring and Leveraging Customer Success Management to Increase Customer Retention
Type
conference contribution
Date Issued
2025-09-18
Author(s)
Keywords
customer retention
B2B marketing
Customer Success Management
HSG Classification
contribution to scientific community
Start page
1
End page
54
Pages
54
Event Title
Forschungstagung Bremen
Event Location
Bremen
Subject(s)
Division(s)