Leveraging mental accounting mechanisms to promote energy conservation
Type
applied research project
Start Date
November 1, 2014
End Date
May 1, 2015
Status
ongoing
Keywords
Mental accounting
energy
consumer behaviour
experiments
Description
Mental accounting refers to symbolic linkages between specific acts of consumption and specific payments, which have large impacts on consumer decisions. Using a combination of online and laboratory experiments, this research project aims at investigating (1) to what extent mental accounting mechanisms are relevant for energy-relevant decisions and (2) how mental accounting mechanisms can be leveraged to promote energy conservation.
Leader contributor(s)
Brosch, Tobias
Member contributor(s)
Partner(s)
University of Geneva (Prof. Tobias Brosch, Prof. David Sander, Prof. Martin Patel)
Funder
Topic(s)
Mental Accounting
Energy
Method(s)
Experimental research
Range
HSG Internal
Range (De)
HSG Intern
Principal
Bundesamt für Energie
Eprints ID
240827