AUDI Market Research Cooperation
Type
applied research project
Start Date
August 1, 2006
End Date
July 31, 2009
Status
completed
Keywords
Car Design
Online Car Configuartors
Description
The Audi Lab for Market Research is a leading research institute by the University of St.Gallen and AUDI corporation. It focuses on further integrating customer needs into the development and marketing of automobiles.
Key research issues:
1) The Effect of Design and Aesthetics on Sales.
2) Perceptual Differences in the Evaluation of Car "Faces"
3) Usability and Efficiency of Car Configurators
Key research issues:
1) The Effect of Design and Aesthetics on Sales.
2) Perceptual Differences in the Evaluation of Car "Faces"
3) Usability and Efficiency of Car Configurators
Leader contributor(s)
Member contributor(s)
Partner(s)
Audi Corporation, Columbia University, Universität Mainz
Funder
Topic(s)
Car Configuartors
Car Design
Method(s)
Multivariate Analyses
Range
HSG Internal
Range (De)
HSG Intern
Division(s)
Eprints ID
68114