The Impact of Congruity Between Brand Name and Country of Production on Consumers' Product Quality Judgments
Journal
International Journal of Research in Marketing
Type
journal article
Date Issued
1999-02-20
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
-
Number
16 (3)
Start page
199
End page
215
Pages
17
Subject(s)
Division(s)
Eprints ID
220770