An Approach to Explain Customer Retention in the Insurance Sector - Paying special Attention to Perceived Action Control
Type
conference paper
Date Issued
1999-01-01
Author(s)
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the Conference of the European Marketing Association
Event Title
Conference of the European Marketing Association
Subject(s)
Division(s)
Eprints ID
2745