A Regret Theory Approach to Assessing Customer Satisfaction when Alternatives are considered
Type
conference paper
Date Issued
1999-01-01
Author(s)
Huber, Frank
Braunstein, Christine
Language
English
HSG Classification
not classified
Refereed
No
Publisher
Assocociation for Consumer Research
Publisher place
Provo, Utah
Start page
82
End page
88
Pages
7
Event Title
European Advances in Consumer Research
URL
Subject(s)
Division(s)
Eprints ID
2749