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Details

Strategieforschung

ISBN
3-8006-1571-1
Type
book section
Date Issued
1992
Author(s)
Müller-Stewens, Günter  
Editor(s)
Diller, Hermann
Language
German
HSG Classification
not classified
Refereed
No
Book title
Vahlens Grosses Marketinglexikon
Publisher
Vahlen
Publisher place
München
Start page
1106
End page
1108
Pages
3
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/64767
Subject(s)

other research area

Division(s)

EMBA - Executive MBA

IFB - Institute of Ma...

Eprints ID
9758
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