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Details

Positioning Professional Services: Segmenting the Financial Services Market

Journal
Journal of Professional Services Marketing
Type
journal article
Date Issued
1991-01-01
Author(s)
McAlexander, James H.
;
Schouten, John  
;
Scammon, Debra L.
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Paper
Number
7
Start page
149
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/64924
Subject(s)

business studies

Division(s)

ICI - Institute for C...

Eprints ID
227791
Support
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