Vorlesung Digitale Produkte II - Theatermetapher : Skript - Vorlesungsbeilage
Type
presentation
Date Issued
2003-10-22
Author(s)
Schmid, Beat
Editor(s)
Schmid, Beat
Schmid-isler, Salome
Abstract (De)
The study program in business administration at the University of St. Gallen, Switzerland, offers a major in New Media and Communications for students in their 5th through 8th terms. Since 1999, the course"Product Design" (for students of the 6th and 7th terms) has been developed and taught by Prof. Beat F. Schmid, assisted by Dr. Salome Schmid-Isler. In the first course of this major (Digitale Produkte I), the students learn how to assess a digital product, using either semiotics or the assessment by the Vitruv triad. In the following course (Digitale Produkte II) they accomplish a case study using the O.I.L.- or theater metaphor which integrates the concept of media and the media reference model developed by B. Schmid. In the third course (Integrales Produktdesign) the students apply their knowledge by working out their own digital product, as a prototype. - This document (IN GERMAN) is a handout for the course"Digitale Produkte II". - INHALT: 1) Einführung. 2) Das Produkt als Funktion und als Zeichen. a)Implementation I und II. b) Strategische Relevanz des Produktdesigns. c) Produktdesign. 3) Organisationsdesign. 4) Interaktionsdesign. 5) Logisches Design. 6) Kanal-Design. 7) Ausblick.
Language
German
Keywords
Theater Metaphor for product design
Media
Concept of (after B. Schmid)
Media Reference Model
HSG Classification
not classified
Refereed
No
Event Title
Vertiefungsrichtung Medien- und Kommunikationsmanagement, 7. Semester
Event Location
St. Gallen
Subject(s)
Division(s)
Eprints ID
9270
File(s)![Thumbnail Image]()
open.access
Name
Vorlesung Digitale Produkte II.pdf
Size
1.27 MB
Format
Adobe PDF
Checksum (MD5)
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