Issues management and corporate branding: Combining two concepts to enhance corporate reputation
Type
conference paper
Date Issued
2003-04-07
Author(s)
Einwiller, Sabine
;
Prycop, Catja
;
Ingenhoff, Diana
Language
English
HSG Classification
not classified
Refereed
No
Event Title
8th International Conference on Corpor@te and M@rketing Communications (CMC)
Event Location
London
Event Date
07.-08.04.2003
Subject(s)
Division(s)
Eprints ID
12925