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Inbound Marketing: Customer Activities in Business-to-Business Markets
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Inbound Marketing: Customer Activities in Business-to-Business Markets
Type
conference paper
Date Issued
2009-03-18
Author(s)
Belz, Christian
Zupancic, Dirk
Schagen, Alexander
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
JBM Conference
Start page
5
Event Title
4th Annual International Conference on Business Market Management
Event Location
Copenhagen
Event Date
18.-20.03.2009
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/76280
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
52231
File(s)
JBM_Abstract_Belz,Zupancic,Schagen.pdf (89.8 KB)