Marks & Spencer - The business case for Plan A
Type
case study
Date Issued
2009
Author(s)
Spitzeck, Heiko
Abstract
Switching on his computer at 8:15 am on Thursday, 10th of July 2008, Richard Gillies, Director at Marks & Spencer for Plan A - the group's ambitious sustainability strategy, finds an email by the CEO titled "Create the business case for Plan A" in his inbox. One
day before, investors challenged the Plan A activities at the Annual Meeting in London especially because of the grim economic outlook for the next year. Richard is further asked to prepare a short input for discussion on the economic benefits of Plan A held at the CEO's office in the afternoon.
day before, investors challenged the Plan A activities at the Annual Meeting in London especially because of the grim economic outlook for the next year. Richard is further asked to prepare a short input for discussion on the economic benefits of Plan A held at the CEO's office in the afternoon.
Language
English
Keywords
business case
sustainability
environmental management
strategy
business in society
HSG Classification
contribution to education
Refereed
Yes
Publisher
o.V.
Subject(s)
Division(s)
Eprints ID
50594