Management von Standortmarken - Endorser oder Lead Marke

Type
presentation
Date Issued
2008-09-19
Author(s)
Johnsen, Julia
Abstract (De)
Standortmarken
Markenmanagement
Destinationsmarken
Funding(s)
Language
German
HSG Classification
contribution to practical use / society
Refereed
No
Event Title
12. Fünf-Länderseminar der Tourismusdirektoren
Event Location
Liechtenstein
URL
Subject(s)

business studies

Eprints ID
49681