Organizational Media Choice: How do Organizations enact media?
Type
conference paper
Date Issued
2008-07-10
Author(s)
Abstract
This paper focuses on organizational communcation processes, uses a practicse-based approach as theoretical lens and relies on qualitative data wich is interpreted from a constructionist perspective. The research question is: How do organizations enact new media practices? From our empirical results, we develop a model of organizational media choice. This model contains a relational, a process and a content dimension. For effective media use, an organization has to make a media decision for each dimension. With this paper, we contribute to the discussion about the organizational impact of communication media respectively the consequences of the mediatization of organizations
Language
English
Keywords
communication
media
organization
HSG Classification
contribution to scientific community
Refereed
No
Start page
25
Event Title
24th European Group for Organizational Studies (EGOS) Colloquium
Event Location
Amsterdam
Event Date
10.-12.07.2008
Subject(s)
Division(s)
Eprints ID
46455