Identifying the Right Mix of Bricks and Clicks: Customer Equity Maximizing Multichannel Strategies for Service Firms
ISBN
978-0956112200
Type
conference paper
Date Issued
2008-06-07
Author(s)
Editor(s)
Baron, J.S.
Language
English
Keywords
Service
Retailing
HSG Classification
contribution to scientific community
Refereed
No
Book title
Proceedings of the AMA SERVSIG International Research Conference
Publisher
University of Liverpool
Publisher place
Liverpool
Start page
1
Event Title
SERVSIG International Research Conference
Event Location
Liverpool
Event Date
05.-07.06.2008
Subject(s)
Division(s)
Eprints ID
50895