Live the Brand : Leadership, Behavioral Branding

Journal
Science Factory (www.absatzwirtschaft.de)
Type
newspaper article
Date Issued
2007-12-01
Author(s)
;
Rehli, Florian
;
Forster, Anja
Language
German
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Fachverlag Verlagsgruppe Handelsblatt GmbH
Publisher place
Düsseldorf
Volume
9
Number
4
Start page
1
End page
5
Pages
5
URL
Subject(s)

business studies

Division(s)

ICI - Institute for C...

EMBA - Executive MBA

ES - Executive School...

Eprints ID
49478
File(s)
Thumbnail Image
Name

live the brand.pdf

Size

145.23 KB

Format

Adobe PDF

Checksum (MD5)

b2230cf817ced6a8413ea0f6f480c751