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  4. Corporate Portfolio Heterogeneity And Performance: The Impact Of Parenting Styles
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Corporate Portfolio Heterogeneity And Performance: The Impact Of Parenting Styles

Type
conference paper
Date Issued
2007-10-14
Author(s)
Menz, Markus  
Abstract
This paper explores the impact of parenting styles on the diversification-performance link. We review prior research on corporate parenting and diversification including various approaches to measure relatedness. Developing a conceptual model of corporate strategy we argue that the alignment of parenting styles to the diversification degree of the business portfolio will result in performance improvements. Further, we suggest an alternative approach to measure diversification that particularly considers portfolio heterogeneity. We hypothesize that a heterogeneous portfolio demands the application of different parenting styles simultaneously and propose a two-stage research design including qualitative and quantitative methods.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Strategic Management Society (SMS)
Event Title
27th Strategic Management Society (SMS) Annual International Conference
Event Location
San Diego, CA
Event Date
14.-17.10.2007
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/80085
Subject(s)

business studies

Division(s)

IFB - Institute of Ma...

Eprints ID
37817
Support
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