The impact of interactivity on mobile broadcasting value chains
Type
conference paper
Date Issued
2007-07-02
Author(s)
Abstract
Mobile TV is expected to be the crucial mobile service application driving the short- and mid-term development of the mobile service industry. Mobile TV can be seen as the bearer of additional interactive service elements. Interactivity is perceived to be a new source of revenue and the decisive factor for success of future Mobile TV and other mobile broadcasting services. Interactivity is defined, and different options to implement interactivity are identified and classified in this paper. In addition, the impact of broadcasting value chains is analysed.
Language
English
Keywords
Mobile Commerce
Mobile Services
Business Models
MBMS
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
16th IST Mobile and Wireless Communications Summit
Event Location
Budapest
Event Date
01.-05.07.2007
Subject(s)
Division(s)
Eprints ID
37265