Corporate behaviour vs. brand behaviour - Towards an integrated view?
Type
conference paper
Date Issued
2007-03-22
Author(s)
Brexendorf, Tim
;
Kernstock, Joachim
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
9th International Symposium of the International Corporate Identity Group (ICIG): Corporate marketing and the branding of the organisation
Event Location
Edinburgh
Event Date
22.-23.03.2007
Subject(s)
Division(s)
Eprints ID
37212