Marketing cooperation in the vertical channel: The impact on market performance
Journal
AMA Winter Educators Conference
ISBN
978-1-60423-815-0
Type
conference paper
Date Issued
2007-02-17
Author(s)
Schramm-Klein, Hanna
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
AMA Winter Educators' Conference 2007: Marketing Theory and Applications
Publisher
Curran Associates, Inc.
Volume
Volume 18
Start page
237
End page
238
Event Title
2007 American Marketing Association Winter Educator's Conference
Event Location
San Diego
Event Date
16.-19.02.2007
Subject(s)
Division(s)
Eprints ID
45061