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Customer Value of direct transatlantic flight connections: A logistic choice model in the case of Switzerland
ISBN
9780976806813
Type
conference paper
Date Issued
2006-06-18
Author(s)
Editor(s)
Abstract
The future of business models for traditional long haul air operators as well as airports depends among other things on the customer value attributed to direct intercontinental flights by customers. This paper contributes to the discussion of future airline business models by evaluating the customer value of direct transatlantic flights considering as example Switzerland and the hub Zurich. Because of the positioning of its main airport as well as its homecarrier Swiss combined with its economic situation and the large number of international headquarters, Switzerland serves as a core example for a market on the brink. The study draws on data from a survey of 514 travellers out of Switzerland. By applying logistic choice modelling, hidden preferences and by this approximately real customer value could be identified. The direct transatlantic flights contribute to customer value generally by punctuality, total travel time, direct connections, travel convenience, security and travel costs, although customer value is slightly different for business travellers and leisure travellers. Conclusions regarding airline business models' effects on hubs but also about the utility of methods are drawn.
Language
English
Keywords
Customer Value for airline customers
business models
long haul travel
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
New Frontiers in Global Tourism : Trends and Competitive Challenges"
Publisher
Travel and Tourism Research Association (TTRA)
Publisher place
Boise, Idaho
Start page
621
End page
633
Pages
13
Event Title
37th Travel and Tourism Research Association (TTRA) Annual Research Conference
Event Location
Dublin
Event Date
18.–20.06.2006
Subject(s)
Division(s)
Eprints ID
29356