Everything for the Brand? Conflicts between Brand Conformity and Independent Product Lines
Type
conference paper
Date Issued
2006-05-25
Author(s)
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the Conference of the European Marketing Association
Event Title
35th European Marketing Academy (EMAC) Annual Conference
Event Location
Athen
Event Date
23.-26.05.2006
Subject(s)
Division(s)
Eprints ID
38305