Corporate foundations: Their role for corporate social responsibility
Journal
Corporate Reputation Review
Type
journal article
Date Issued
2006-03-01
Author(s)
Westhues, Martina
;
Einwiller, Sabine
Abstract
According to their statutes and published objectives, many foundations focus on the solution of social problems and on responding to unmet social needs. They aim at social value creation and serve as an `antenna' or `sensor' for societal needs and expectations. If the work of the foundation is coordinated with that of the founding corporation and knowledge is flowing between these organizational entities, corporations can profit from the foundation's activities and insights. However, since corporate foundations by their legal nature and very statutes are independent entities that are to exclusively pursue public-benefit purposes, this relationship is not free of potential conflicts of interest. Through expert interviews with representatives of five major corporate foundations in Germany and their founding corporations, the practices of this cooperation were explored and implications for its improvement were discussed.
Language
English
Keywords
Corporate Foundations
Corporate Social Responsibility
Corporate Reputation
Corporate Social Responsibility
Corporate Reputation
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Palgrave Macmillan
Volume
9
Number
2
Start page
144
End page
153
Pages
10
Subject(s)
Eprints ID
31465