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Brand Communities - Grundidee, Konzept und empirische Befunde
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Brand Communities - Grundidee, Konzept und empirische Befunde
ISBN
3-409-53642-6
Type
book section
Date Issued
2005
Author(s)
Algesheimer, René
Herrmann, Andreas
Editor(s)
Esch, Franz-Rudolf
Language
German
HSG Classification
not classified
Refereed
No
Book title
Moderne Markenführung
Publisher
Gabler
Publisher place
Wiesbaden
Volume
4., vollst. überarb u. erw. Aufl.
Start page
747
End page
763
Pages
17
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/85202
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
30998