Brand Communities - Grundidee, Konzept und empirische Befunde
ISBN
3-409-53642-6
Type
book section
Date Issued
2005
Author(s)
Editor(s)
Esch, Franz-Rudolf
Language
German
HSG Classification
not classified
Refereed
No
Book title
Moderne Markenführung
Publisher
Gabler
Publisher place
Wiesbaden
Volume
4., vollst. überarb u. erw. Aufl.
Start page
747
End page
763
Pages
17
Subject(s)
Division(s)
Eprints ID
30998