Corporate Programs: Analysis of a Major Structural Choice in Strategy Implementation
ISSN
0065-0668
Type
conference paper
Date Issued
2014-08-04
Author(s)
Abstract
This study examines the incidence and performance effects of corporate programs, which are temporary structures intended for the implementation of corporate strategy. Drawing on co-ordination and behavioral theories, we explore enabling conditions (why?) and precipitating circumstances (when?), which influence the decision to use a corporate program for strategy implementation and its effect on firm performance. An analysis of a unique 10-year data set of the European financial service sector shows support for our hypotheses regarding these internal factors, which increase the likelihood of corporate program presence. Although we find basically no support for the contingency arguments related to the performance effects, we find a positive direct performance effect. While these findings merit further investigations, they provide important initial insights on this emerging corporate phenomenon.
Language
English
Keywords
Corporate Programs
Strategic Initiatives
Strategy Implementation
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Responsible Corporate Competitiveness (RoCC)
Refereed
Yes
Book title
Academy of Management Annual Meeting Proceedings. 2014
Publisher
Academy of Management
Start page
429
End page
434
Pages
6
Event Title
74th Academy of Management Annual Meeting (AOM) 2014 "The Power of Words"
Event Location
Philadelphia, PA
Event Date
01-05.08.2014
Subject(s)
Division(s)
Eprints ID
231285