Kunden zu Fans machen : Was Unternehmen von der Fankultur des FC Schalke 04 lernen können
Journal
Marketing Review St. Gallen
ISSN
1865-6544
ISSN-Digital
1865-7516
Type
journal article
Date Issued
2014-02
Author(s)
Language
German
HSG Classification
not classified
Refereed
No
Publisher
Gabler
Publisher place
Wiesbaden
Volume
31
Number
2
Start page
10
End page
19
Pages
10
Subject(s)
Eprints ID
227884