Social Media Performance Measurement: A Process-Oriented Analysis of Direct and Moderating Effects
Journal
AMA Educators Proceedings
ISSN
1054-0806
ISBN
978-1-62993-585-0
Type
conference paper
Date Issued
2013-08-10
Author(s)
Editor(s)
Slotegraaf, R.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Innovation and Collaborating in a Global Marketplace
Publisher
American Marketing Association
Publisher place
New York
Volume
Volume 24
Start page
366
End page
367
Event Title
American Marketing Association Summer Educators' Conference 2013
Event Location
Boston, MA
Event Date
09.-11.08.2013
Subject(s)
Division(s)
Eprints ID
225694